New Caledonia Tourism is seeking one or more representation agencies to support the promotion of the destination across its two key regional markets: Australia and New Zealand.
The selected agencies will play a central role in deploying trade and marketing actions aimed at strengthening the destination’s visibility, enhancing its brand image and supporting the recovery of visitor flows.
Key missions include:
• Representing the destination to travel trade professionals, media, influencers and the wider public
• Increasing awareness and reinforcing New Caledonia’s positioning in the market
• Driving targeted marketing and communication initiatives
• Providing regular market insights and performance analysis to support strategic decisions
With its unique blend of French and Pacific influences, exceptional natural environments and strong potential for growth, New Caledonia offers a distinctive positioning in the region. This call represents an opportunity for experienced agencies to play an active role in shaping the destination’s renewed visibility and long-term development across key markets.
Application deadline: May 8, 2026
