Activity Reports & Tourism Performance

Key Recent Actions

To give you a snapshot of NCT’s ongoing work to strengthen the destination’s visibility and competitiveness, here are some highlights from recent months:

From Friday 09 To Saturday 10 May 2025South Pacific Tourism Exchange

NCT, alongside GLP Hotels and Château Royal Beach Resort & Spa, represented the destination at the South Pacific Tourism Exchange in Fiji.

Promoted New Caledonia’s key selling points to more than 65 global travel professionals
Reinforced ties with Oceania-based tour operators (Australia, New Zealand, Fiji)
Prospected new markets in Europe, Asia, and North America to build future partnerships

From Tuesday 04 March To Wednesday 23 April 2025French Film Festival Australia Sponsorship

Renewed sponsorship of the 36th French Film Festival Australia, one of the country’s largest francophone cultural events, delivering exceptional reach across 20 cities and 6,100 screenings.

Strategic partnership renewal with Alliance Française
198,277 views of the pre-film advert (double 2024 performance)
71,834 online video views, 147,400 printed programs with a full-page advert, and over 17,000 dedicated email opens (48.5% open rate)

From Thursday 27 To Thursday 27 February 2025RDV in New Caledonia Workshop

Eighth edition of NCT’s flagship international workshop “Rendez-Vous in New Caledonia”, bringing together 50 local operators and 10 overseas tour operators (Australia, France).

B2B “speed dating” meetings to showcase local products
Discovery eductour across the archipelago supported by transport and accommodation partners

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Aircalin Paris–Nouméa Inaugural Flight
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Alexandre Nestora

From Wednesday 11 To Friday 13 December 2024Aircalin Paris–Nouméa Inaugural Flight

Launch of the new Paris–Nouméa route via Bangkok, co-organised with Aircalin.

Immersive branding and event staging at Paris-CDG (giant cubes, photobooth, Kanak dance troupe, themed cocktails)
Destination briefing at Maison de la Nouvelle-Calédonie for 30 key French tour operators

The Friday 01 November 2024“New Caledonia, a New Chapter Awaits” Relaunch Campaign

Major multi-market campaign designed to rebuild confidence and attract new visitors post-crisis.

Slogans: “Nouvelle-Calédonie, nouveau départ !” (France) and “New Caledonia, a New Chapter Awaits!” (Australia/New Zealand)
Generated 6.4M digital impressions and reached 1.6M people in 2024; campaign extended through 2025
Supported by Atout France, with local partners encouraged to align with special offers

The Tuesday 01 October 2024#EternalNewCal Confidence Campaign

A reassurance campaign aimed at overseas trade and travellers.

Created a “confidence index” with feedback from 500+ overseas agents and operators, while re-engaging cruise companies and institutions.
Produced 20 multilingual reassurance videos and collected visitor testimonials, generating several hundred thousand views and 50,000+ social reactions.

Oct 2024

2025-05-09South Pacific Tourism Exchange

2025-03-04French Film Festival Australia Sponsorship

2025-02-27RDV in New Caledonia Workshop

2024-12-11Aircalin Paris–Nouméa Inaugural Flight

2024-11-01“New Caledonia, a New Chapter Awaits” Relaunch Campaign

2024-10-01#EternalNewCal Confidence Campaign

May 2025

Access the Reports

Download our full annual reports (PDF, in French) for a complete overview of actions, strategies, and performance indicators. These reports allow partners, institutions, and professionals to track NCT’s strategic directions, evaluate its international competitiveness, and monitor the evolution of New Caledonia’s tourism offer.

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For more insights see our News page for detailed updates on recent initiatives. NCT members can also access current action plans via their dedicated portal.