The Isle of Pines and Lifou in the TOP 5 of the best Pacific cruise stopovers
The Isle of Pines and Lifou have earned second and fourth place respectively as the best South Pacific cruise stopovers by « Cruisers’ Choice Destination Awards », based entirely on reviews by cruise passengers.
Cruise Critic, the most important online passenger review site, has just announced the winners of its third « Cruisers’ Choice Destination Awards », which highlights the best cruise stopovers across 18 regions worldwide.
This year, the Isle of Pines and Lifou were rated as best cruise destinations in the South Pacific region by receiving the most positive reviews from passengers. Indeed, the Isle of Pines received the rare score of an average 4/5, based on more than 219 reviews (including 135 awarding it the maximum score), while Lifou also reached a score of 4/5 with 98 reviews (including 60 awarding it 5/5). This is, in fact, the third year that the Isle of Pines has dominated the rankings but the first time that Lifou has been honoured.
It’s excellent news for the appeal of the destination, as this type of popular award, coming directly from the passengers themselves, has a tangible impact on the purchasing decisions of cruise ship passengers. In attracting thousands of internet users each day and with more than 350,000 published reviews, a site such as Cruise Critic, a subsidiary of TripAdvisor, is an internet giant in which future cruise passengers have confidence. The fact of receiving this award and being able to highlight the logo on New Caledonia’s various promotional material (cruise brochures, www.newcaledonia.travel, Seatrade show, etc.) is a significant asset.
According to Colleen McDaniel, Editor-in-Chief of Cruise Critic, « All the data shows that that the choice of destination plays a decisive role in the passengers’ purchase, both for first-time and for experienced passengers (…) While tropical landscapes will always be popular, what’s really exciting is the increase in the reputation of the destinations themselves for their cultural immersion and experiential offerings. »
For Martine Lagneau, President of New Caledonia Tourism: « Clearly, the welcome by the local people and the natural sites of the Isle of Pines and Lifou provide the unique experiences which really appeal to cruise passengers. Through these cruise stopovers, the image and tourist appeal of the whole country is strengthened. That’s why these precious assets must be safeguarded, by ensuring sustainable tourism development and encouraging the passengers to return as tourists so they can take the time to discover more about the destination. I would especially like to pay tribute to and thank the local tourist operators and the people of Lifou and the Isle of Pines for their work and their involvement in the development of tourism and the welcome given to the passengers, which have been the essential contribution to this collective success. »
New Caledonia Tourism, an overview:
New Caledonia Tourism (NCTPS) is an Economic Interest Group (GIE) and is the link between its institutional partners and the tourism sector professionals, ensuring tourism is promoted from:
- New Caledonia to the international market, under the brand of “New Caledonia, Pacific Heart”
- the South Province to the local market under the brand of “Destination South Province”
Founded in 2001, it is financed by the South Province and also by its local industry professional members. It is based in Noumea, with representation in Australia, Japan, France, New Zealand, Italy and China.